CUSTOM BRANDED LUXURY TRAINING SYSTEM

Master the Essence of Luxury:
Elevate Your Corporate Training with Équité Intelligence

Directed by luxury thought leader and Équité Founder, Dr. Daniel Langer, Équité Intelligence is designed to challenge current paradigms of luxury, establish new standards for luxury service delivery and provide actionable applications to luxury businesses and their teams globally. Our elite training ensures there is no break in the chain within your organization in delivering an elevated experience and exceeding the expectations of your customers.
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01

Luxury in the Evolving Market

This module examines the challenges of differentiation, third-party platforms, and hyper-acceleration in luxury. It highlights changing client expectations, the importance of net positivity, and the need to adapt to Gen Z through cultural value and digital engagement.
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02

Evolving Luxury: Experience & Storytelling

Luxury now prioritizes experiences, storytelling, and extreme value creation. With Gen Z shaping personal brands, authentic, concise narratives are essential. Clear brand identity, emotional impact, and value-added storytelling define luxury’s future.
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03

Creating a Luxury Brand Experience

This module highlights the power of brand story and experience in luxury. Learn to design memorable touchpoints, ensure global consistency, and align staff training to create exceptional value.
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04

Ability to Influence

Luxury brands rely on innovation and influence to drive extreme value, inspiring new experiences and category transformation. This video discusses the importance of these factors and provides examples of their impact.
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05

Romancing the Brand

Customers “fall in love” with luxury brands, but negative experiences can break that bond. This module explores emotional connections, brand loyalty, and the impact of every touchpoint on customer relationships.
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06

Navigating Modern Luxury

This module presents a framework for luxury’s evolution, highlighting seven key dimensions and the shift to Gen Z’s digital-physical expectations. Learn to balance creation, consumption, and social positioning while driving authentic engagement and extreme value.
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07

Luxury Sales: Creating Desire & Connection

Luxury sales shape perception and influence behavior. Prioritizing emotional triggers, personalized experiences, and engagement fosters brand loyalty and desirability, making emotion—not price—the key driver.
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08

Luxury Pricing & Brand Equity

Successful luxury brands raise prices strategically without promotions, focusing on storytelling, experience, and desirability. This module explores differentiation, Gen Z expectations, digital engagement, and cultural value in a fast-evolving market.
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09

Luxury Pricing & Perceived Value

This video explores pricing as a value signal, the luxury index, and the link between price, perception, and willingness to pay. Learn how consistent pricing and brand storytelling drive equity, profit, and competitive advantage.
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10

Future of Luxury

Luxury is evolving with tech, shifting consumer expectations, and Gen Z’s demand for authenticity and experience. Brands must blend digital and physical worlds, create personalized ecosystems, and execute with unprecedented precision to stay ahead.
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11

AI & Real-Time Insights in Luxury Branding

Luxury brands face challenges in understanding customer needs and measuring brand success. Traditional methods fall short, leading to the adoption of AI-driven insights for real-time, unbiased brand performance analysis, improving crisis management and reputation.
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“Équité advises luxury brands to build the strongest brand equity, create the strongest value for customers and connect as much as possible with them.”

Forbes

“Équité has the ability to fuse research into actionable business insights. Expert delivery was also standout. Incredibly genuine.”

Ferrari

“Having worked with Daniel for
many years and knowing his expertise
in luxury and brand equity, every
brand will be in good hands with Équité.”

Pietro Beccari, CEO Louis Vuitton & Executive Board Member of LVMH

Led by Dr. Daniel Langer, one of the world's foremost authorities in luxury.

“The luxury market is changing faster than it has been ever before. Competition is intensifying, customer expectations are at all time high, and at the same times markets are getting much more complex and the world around us is noisier and noisier, which also means that the need for brand storytelling in luxury has never been higher. The need to consistently deliver extraordinary experiences has never been higher. And this led us to develop Équité Intelligence. It's an innovative online platform providing you and your company with the most advanced insights on the future of luxury. I'm particularly proud about what we created. This is a platform that will enable you and your team to not just do the status quo, to not just get best practices, but actually to gain significant competitive advantage that will bring your business to the next level.”

DR. DANIEL LANGER

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ANYTIME, ANYWHERE

Unlimited learning anywhere.

Through our comprehensive curriculum, the program seeks to dissect the essence, values, and underlying principles of the luxury industry. With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject. Équité Intelligence ensures that your corporation's luxury training extends beyond the initial point of contact, encompassing every element of the customer journey to create a cohesive, end-to-end luxury experience for your customer base. With Équité Intelligence, participants emerge equipped to elevate luxury customer service, enhancing not only their own skills but also strengthening the brand’s reputation in the competitive luxury market.

  • Unlimited access  

Our courses are convenient, can be taken at your teams own pace and can be repeated as many times as they like until they master the knowledge!

  • Master your field  

Deploy a custom-branded luxury training platform that doesn’t just extend your brand it crowns it as a leader in luxury thought. We have the tools, resources and curriculum to help your team succeed. We can fully integrate within your existing training ecosystem as a white-label partner or as a stand-alone training platform. 
RESULTS

Empower your team to become certified luxury professionals.

Participants will have access to all of our modules, plus instant access to thought provoking podcasts with luxury CEO's and other leaders in the industry. There are options to have live webinars with your teams with Q&A sessions where teams can get direct answers from our experts. 

EMPOWER YOUR TEAMS TO SUCCEED | PROVIDE THEM WORLD CLASS LUXURY TRAINING

I received my certificate, and I would like to thank you for your continuous support. The courses were challenging, but I successfully completed it and am already applying what I learned from Dr. Langer everyday. I enjoyed the classes tremendously. 

Maria Collins

Student

Équité CEO Dr. Daniel Langer is regularly featured in and interviewed by the world’s most relevant business publications where he is sharing insights on the future of luxury, on luxury hospitality, and the future of luxury experiences. He is featured on Bloomberg TV and is a frequent keynote speaker at the world’s most prestigious luxury conferences including global luxury hospitality summits. He writes weekly columns on the future of luxury for Jing Daily, Luxury Daily and Tatler Asia. He is a contributor to The Economist, Forbes and Robb Report.

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