Équité Intelligence online luxury training platform is now live with actionable insights for entrepreneurs, professionals, and luxury enthusiasts across sectors. Clear, comprehensive foundational modules provide expert insights into brand storytelling, pricing strategy, and buyer psychology. In addition to independent study, custom bespoke corporate training is also available to ensure consistency in the luxury experience.
April 22, 2025, Los Angeles: Renowned luxury authority Dr. Daniel Langer and team at Équité unveil Équité Intelligence, an innovative online learning platform. A new benchmark for luxury brand strategy and management has been set in the digital era with an approach that emphasizes innovation and customer engagement to create extreme value.
Leading course content is Dr. Langer, recognized among the top five global authorities in luxury by Netbase Quid and Top Luxury Speakers by the World Luxury Chamber of Commerce.
“Équité Intelligence was created to equip luxury professionals, entrepreneurs, and enthusiasts with the tools and crucial insights needed for success in the coming revolution in the business of luxury,” says Langer.
“We welcome the inquisitive and ambitious to embrace the essence of luxury and success in its delivery. We have invested countless hours and deep expertise into developing this unparalleled luxury training program.“
The Équité Intelligence online platform is a first-of-its-kind resource, delivering clear, actionable insights for entrepreneurs, professionals, and luxury enthusiasts across industries.
“Our bespoke approach ensures that every training experience is tailored to the unique needs of individuals and organizations, setting a new standard for excellence in luxury education,” says managing partner and co-founder Clayton James. “Our goal is to create the world’s most relevant and compelling content—designed not just to inform but to empower. Whether you’re looking to advance your career or take your company to the next level, this program provides the strategic insights and skills needed to deliver the experiences your clientele expect in today’s rapidly evolving luxury sector."
Équité Intelligence offers a comprehensive curriculum on the essence, values, and strategies that define true luxury today and into the future. The learning modules cover foundational concepts like the truth of excellence to advanced topics such as engaging storytelling, strategic pricing, and customer psychology. With new generations of consumers demanding fresh strategies, this platform is tailored for entrepreneurs, luxury professionals, and job seekers at both the individual, association, and corporate levels.
In collaboration with market leaders, Équité Intelligence ensures that its content remains at the forefront of luxury trends and practices. The platform also offers customized and white-label training programs for corporations. Aligning with specific brand standards and visions fosters cohesive intelligence and client care across all brand touchpoints.
Out of the gates, the luxury real estate association REALM Global, the Boutique Luxury Lodging Association (BLLA), and several global luxury brands have become corporate and association clients to capitalize on the platform’s insights to benefit their employees and members.
Dr. Langer emphasized “Our goal is to inspire and challenge traditional paradigms, enabling our clients to create extreme value and set new benchmarks for sector excellence.”
About Équité
Équité, a global leader in luxury brand strategy and activation, specializes in creating extreme value for the world’s most iconic luxury, lifestyle, and hospitality brands. Founded by Professor Dr. Daniel Langer, recognized among the Top 5 Global Luxury Leaders, Équité applies a rigorous, science-based methodology with proprietary research insights into High- and Ultra-High-Net Worth Individuals and the psychology of luxury to deliver outstanding results across the entire customer journey. With a global footprint spanning major luxury capitals, Équité’s expertise in captivating affluent Millennials and Gen Z has made it the trusted partner of leading luxury brands, challenger brands and aspiring startups, helping them in engaging with affluent Millennials and Gen Z. Our focus is on significantly enhancing brand equity, storytelling, pricing strategies, and luxury experiences for our clients as well as delivering transformative luxury masterclasses and training to our clients world-wide. Our creative studio Équité X is recognized for multi award-winning advertising, social media and brand activation. Équité has been instrumental in redefining luxury brand strategies and activations for the hyper-competitive digital age.
Dr. Daniel Langer is a globally recognized authority on luxury brand strategy and value creation in the digital age. As the founder and CEO of Équité, he has collaborated with many of the world's most iconic luxury brands, guiding them to lead the rapid change in luxury In academia, Dr. Langer serves as the Executive Professor of Luxury Strategy at Pepperdine University in Malibu, California, and also a luxury professor at New York University (NYU). His educational background includes Harvard Business School, and he holds an MBA and a Ph.D. in luxury management. His contributions to the field have earned him recognition as a "Global Top Five Luxury Key Opinion Leader" by Netbase Quid, and The Economist has referred to him as an "authority in luxury." Beyond his consulting and teaching roles, Dr. Langer is a bestselling author of several luxury management books available in multiple languages, including English and Chinese. Expanding his reach in the luxury sector, Dr. Langer hosts the "Future of Luxury" podcast, where he engages with industry leaders to discuss evolving trends and strategies. He is also a sought-after keynote speaker, inspiring audiences worldwide with his insights on the future of luxury, brand storytelling, and engaging the next generation of consumers. Dr. Langer's multifaceted expertise and forward-thinking approach continue to influence and shape the luxury industry, making him a pivotal figure in guiding brands toward sustainable growth and relevance in an ever-evolving market.
Media and Corporate Inquiries:
Jeff Victor
Equite Intelligence Managing Partner
+ 1 310 241 3166
jeff@equitebrands.com
