Luxury is evolving.
Lead the way.

Turn Insights into Action.
The world of luxury is evolving, and staying ahead requires deep expertise, innovative thinking, and a mastery of high-end service. Équité Intelligence, led by luxury thought leader Dr. Daniel Langer, equips you with the tools to redefine success in the luxury space.
Gain exclusive insights, challenge outdated paradigms, and unlock new opportunities. 


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What our Learners say about us...

There has been quite a wealth of knowledge from the platform already. Much appreciated for the work the team has done!
Steven Nickel
It's important to always look for ways to improve and be inspired by other peoples knowledge and experience. Today I finished the course, which was insightful and very applicable!
Georgian Trifan
I have been glued to my computer since signing up! Excited to learn from you.
Caroline Elie

Become an Équité Intelligence Super Learner

Équité Intelligence is a premier online educational platform designed to decode the complexities of the luxury industry. Led by world-renowned luxury expert Dr. Daniel Langer, this immersive program goes beyond the surface to explore the essence, values, and strategies that define true luxury. With a meticulously structured curriculum, Équité Intelligence covers everything from the fundamentals—what luxury truly means—to advanced topics like luxury storytelling, strategic pricing, and customer psychology. Whether you’re a budding entrepreneur, an established luxury professional, or an industry enthusiast, this certified course offers insights and strategies tailored for the modern luxury landscape.
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Future of Luxury Course Overview

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01

Luxury in the Evolving Market

This module examines the challenges of differentiation, third-party platforms, and hyper-acceleration in luxury. It highlights changing client expectations, the importance of net positivity, and the need to adapt to Gen Z through cultural value and digital engagement.
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02

Evolving Luxury: Experience & Storytelling

Luxury now prioritizes experiences, storytelling, and extreme value creation. With Gen Z shaping personal brands, authentic, concise narratives are essential. Clear brand identity, emotional impact, and value-added storytelling define luxury’s future.
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03

Creating a Luxury Brand Experience

This module highlights the power of brand story and experience in luxury. Learn to design memorable touchpoints, ensure global consistency, and align staff training to create exceptional value.
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04

Ability to Influence

Luxury brands rely on innovation and influence to drive extreme value, inspiring new experiences and category transformation. This video discusses the importance of these factors and provides examples of their impact.
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05

Romancing the Brand

Customers “fall in love” with luxury brands, but negative experiences can break that bond. This module explores emotional connections, brand loyalty, and the impact of every touchpoint on customer relationships.
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06

Navigating Modern Luxury

This module presents a framework for luxury’s evolution, highlighting seven key dimensions and the shift to Gen Z’s digital-physical expectations. Learn to balance creation, consumption, and social positioning while driving authentic engagement and extreme value.
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07

Luxury Sales: Creating Desire & Connection

Luxury sales shape perception and influence behavior. Prioritizing emotional triggers, personalized experiences, and engagement fosters brand loyalty and desirability, making emotion—not price—the key driver.
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08

Luxury Pricing & Brand Equity

Successful luxury brands raise prices strategically without promotions, focusing on storytelling, experience, and desirability. This module explores differentiation, Gen Z expectations, digital engagement, and cultural value in a fast-evolving market.
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09

Luxury Pricing & Perceived Value

This video explores pricing as a value signal, the luxury index, and the link between price, perception, and willingness to pay. Learn how consistent pricing and brand storytelling drive equity, profit, and competitive advantage.
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10

Future of Luxury

Luxury is evolving with tech, shifting consumer expectations, and Gen Z’s demand for authenticity and experience. Brands must blend digital and physical worlds, create personalized ecosystems, and execute with unprecedented precision to stay ahead.
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11

AI & Real-Time Insights in Luxury Branding

Luxury brands face challenges in understanding customer needs and measuring brand success. Traditional methods fall short, leading to the adoption of AI-driven insights for real-time, unbiased brand performance analysis, improving crisis management and reputation.

Choose your plan

Monthly

Annual

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Ignite plan

$47/mo

Billed monthly

Online learning on the go with snackable content that covers timely information on the latest trends and information in the world of luxury.
  • Membership in our Skool Community 
  • New content added weekly
  • Access to live BI-MONTHLY webinars 

Catalyst plan

$69/mo

Billed monthly

Become a certified luxury professional. This comprehensive program is designed to decode the complexities of the luxury industry tailored to the modern luxury landscape.
  • Comprehensive all-access learning
  • Certification upon completion
  • Gain exclusive insights
    *Annual membership

Mastery plan

$89/mo

Billed monthly

Combining Ignite and Catalyst into one all encompassing plan. This unlocks the foundation of luxury training as well as timely and relevant new trends in luxury.
  • Our most cost effective plan
  • Access to live BI-MONTHLY webinars
  • Bulk student upload
  • Become a master of the luxury fiel
    *Annual membership
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Catalyst plan

$699/yr

Billed annually

Become a certified luxury professional This comprehensive program is designed to decode the complexities of the luxury industry tailored to the modern luxury landscape.
  • Comprehensive all-access learning
  • Certification upon completion
  • Gain exclusive insights
    *Annual membership

Mastery plan

$899/yr

Billed annually

Combining Ignite and Catalyst into one all encompassing plan. This unlocks the foundation of luxury training as well as timely and relevant new trends in luxury.
  • Our most cost effective plan
  • Access to live BI-MONTHLY webinars
  • Bulk student upload
  • Become a master of the luxury field
    *Annual membership

Interested in company-wide bespoke training?

Équité Intelligence delivers fully branded luxury training programs designed exclusively for your company—aligned with your standards and vision. We can seamlessly integrate with your existing training platform or create a custom, best-in-class third-party training solution tailored to your needs

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Through our comprehensive curriculum, the program seeks to dissect the essence, values, and underlying principles of the luxury industry. With modules ranging from foundational concepts like the true meaning of luxury to advanced insights into luxury storytelling and strategic pricing, participants are primed to garner a holistic understanding of the subject.

Équité Intelligence ensures that your corporation's luxury training extends beyond the initial point of contact, encompassing every element of the customer journey to create a cohesive, end-to-end luxury experience for your customer base. With Équité Intelligence, participants emerge equipped to elevate luxury customer service, enhancing not only their own skills but also strengthening the brand’s reputation in the competitive luxury market.

“Équité advises advises luxury brands to build the strongest brand equity, create the strongest value for customers and connect as much as possible with them.”

Forbes

“Équité has the ability to fuse research into actionable business insights. Expert delivery was also standout. Incredibly genuine.”

Ferrari

“Having worked with Daniel for
many years and knowing his expertise
in Luxury and Brand Equity, every
brand will be in good hands with Équité.”

Pietro Beccari, CEO Louis Vuitton & Executive Board Member of LVMH

Équité CEO Dr. Daniel Langer is regularly featured in and interviewed by the world’s most relevant business publications where he is sharing insights on the future of luxury, on luxury hospitality, and the future of luxury experiences. He is featured on Bloomberg TV and is a frequent keynote speaker at the world’s most prestigious luxury conferences including global luxury hospitality summits. He writes weekly columns on the future of luxury for Jing Daily, Luxury Daily and Tatler Asia. He is a contributor to The Economist, Forbes and Robb Report.

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